The impact of video on your network

Last week Cisco held its annual Global Sales Meeting with nearly 1.100 conference rooms in 162 locations around the world.  What used to be around 20.000 people flying towards the United States and to the event location, has now been transformed into a worldwide virtual experience. Needless to say the enormous cost reduction achieved through this, as well as the enormous challenge to support such an event. Making usage of all available Web2.0 technologies such as extensive Telepresence usage, High Quality video streaming and interactive Webex-sessions for collaboration and discussions. In short, full rich media session enablement to all participants.

This is just an example that shows the potential of video to transform internal collaboration in the company. Video is becoming central to how we work, how we live and how we communicate and if you have a look at the expected evolution of traffic, you can clearly see the increase of video usage and overall bandwidth growth. Given the impact on quality of interaction and collaboration as well as on cost reduction, IT department’s will be challenged with the daunting task to be ready to serve these media demands and rapidly growing content volume. Cisco’s Borderless Networks architecture, incorporating Medianet, can help IT departments to address this challenge.

TB = Terabyte (1000 GB)
PB = Petabyte (1000 TB)
EB = Exabyte (1000 PB)

A Medianet-ready network is an intelligent network that understands the specific requirements and has been optimized for video traffic and rich media traffic. With medianet, your borderless network optimizes traffic flow and bandwidth utilization, while reducing the effect of network congestion. And it does all this while lowering the complexity and risk associated with video rollouts.

The medianet approach gives you unprecedented quality, scalability and efficiency, allowing you to:

–          Deliver all types of media over a single end-to-end IP architecture.

–          Provide reliable extraordinary customer experiences.

–          Increase revenues and reduce operating expenses.

The Medianet will make the required bandwidths available (Gbps to the desktop, 10Gbps in the backbone, 100Gbps in SP backbone) but will also ensure a constant rich-media user experience, independent of where you are (wired or wireless) or on which device you want to view the content (thanks to the Media Exchange Engine). The Medianet will also make the network understand video devices and their requirements, through build-in end-to-end functionalities such as Auto Smartports, Quality Of Service, RSVP (Resource Reservation Protocol), Performance Routing (PfR), …

Let’s take a look at Performance Routing (PfR). It complements traditional routing technologies in order to improve application performance and availability. This technology can select the best path for each application based upon advanced criteria such as, reachability, delay, loss, jitter, and Mean Opinion Score (MOS).

And probably, we are only still at the beginning of the video era. Maybe the STAR WARS holographic virtual meetings are not that futuristic anymore …. Cisco Telepresence Magic

Is Your network ready for it ?

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